Public Relations

The digital revolution is transforming journalism, information platforms and the news that is of interest to the user. Understanding the new dynamics of content generation is mandatory to develop successful public relations strategies that not only address the information the consumer needs, but the content that journalists and influencers require to connect with their audiences. In KOMUNIKA we seek to maximize the public exposure of our clients, building relationships of value and trust with journalists, opinion leaders and influencers who contribute positively to the reputation of the organization, making it a benchmark in its sector.

Products and Services:

  • Relationship strategies with media, opinion leaders and influencers.
  • Definition of news focuses and narrative development.
  • Identification of positioning opportunities according to the editorial agenda of offline and online media.
  • Content development for communication pieces aimed at the media.
  • Development and implementation of digital strategies with influencers.
  • Organization of meetings/events with press and influencers in face-to-face or virtual format.
  • Development of thematic round tables for journalists and opinion leaders
  • Preparation of spokespersons for the effective placement of messages.
  • Media monitoring, both on its traditional and digital platforms.
  • Generation of results reports.
  • Coordination of communications agencies for the regional management of public relations strategies.