Thoughtful leadership… an expanding journey

Thoughtful leadership… an expanding journey

Articles
Playing with the google searching engine few days ago, I typed ‘thoughtful leadership’ and obtained an amazing number of over 63 million entries! I stopped to wonder about what exactly my readers understand every time I use that expression. I have no clue… That is why I decided to offer here my perspective on it. Keep in mind I am neither a scholar nor a researcher, just a seasoned practitioner and an eternal learner. Leadership is in the giving. The more mature you are as a thoughtful and enabling leader, the more valuable your contribution is to the individuals that follow you, to those that are inspired by your vision and deeds, and to the whole organization. Let me start by first demystifying the concept of leader vs manager, or…
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A Fragmented Future – why 2021 will be a year in transition

A Fragmented Future – why 2021 will be a year in transition

Uncategorized
We don’t live in the future, but in the ephemeral present. As individuals, our vision of the future, before the Covid-19 pandemic, used to be mostly an extrapolation of our interpretation of the past combined with what we were doing and experiencing in the present. I guess most of us use the rear mirror to try to predict our future. Based on what happened to us and to other people in the past, we idealize a horizon and thence come up with a vague vision for our future. In contrast, in order to determine how to best allocate their resources to compete in the marketplace, organizations use a more systematic approach to forecast their futures in a well-defined planning horizon. Forecasting here understood as “a technique that uses historical data…
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Komunika COVID-19 Global Report – January 2021

Komunika COVID-19 Global Report – January 2021

Articles
We are a management consulting firm that offers a wide range of services in Strategic Communication, affiliated with KREAB WORLDWIDE. Our purpose is to eagerly support our clients and direct them towards a successful and sustainable path. To do so, we continuously develop various reports that support the process of analysis and decision-making of companies and organizations. In this first installment of the year, at KOMUNIKA LATAM, with the support of our colleagues from KREAB WORLDWIDE and other partners, we have developed this report, which consolidates the measures that various countries are currently taking to monitor the situation of COVID-19. All information presented in this report is based on official sources from each country and the CORONAVIRUS RESOURCE CENTER OF JOHNS HOPKINS Download this report in PDF here.
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Public Relations

Public Relations

Services, Uncategorized
[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget] Hyper communication is one of the greatest challenges companies, their brands and their leaders are facing. Promoting the institutional and commercial objectives of our clients, with distinctive public relations actions is one of our values. That is why: We achieve maximum public exposure for our clients by selecting the media according to the client´s objectives, developing interesting content with a news focus, choosing the right moment, and training spokespersons to connect and maintain the correct approach.   We build long-term relations with journalists and key opinion leaders, throughout the generation of valuable content and involvement with the brand. We develop interesting content that generates news and we adapt it to the different channels and selected media outlets to maximize the reach and impact of the publications. We support…
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Digital Communication

Digital Communication

Services, Uncategorized
[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget] The power of information is in the hands of citizens. Companies have the everyday challenge of truly understanding their clients and be part of the daily conversations about their brand, products and their leaders, and to take that information into account and define successful growth strategies. Only by connecting with clients, authorities, community, collaborators and citizens, will companies be able to meet their target audiences and be able to focus on their offer and their discourse. In this context we support our clients by developing: Digital PR Strategies Communication campaigns with influencers and micro influencers On-line reputation measurements Positioning strategies Assessment of digital media and channels [siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget] In Digital Communications, we focus on active social media listening to ensure that our customers have the necessary information to…
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Strategic Planning

Strategic Planning

Services, Uncategorized
[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget] Companies face the challenges of working articulately as a team and achieving alignment between management and employees. We offer a service that improves the results of our clients, aiming for an efficient flow of information, timely decision making and the ability to create networks between departments. For this we offer: Strategic Planning: through the implementation of our own methodology, we guarantee the analysis of the relevant issues for the company, considering the environment and the audiences, and adapted to the reputational attributes necessary to achieve the business objectives. Alignment: ensure that the management team, directors, supervisors and operational teams work together, focused on common objectives and following the of the organization. Process enabling: we facilitate interaction between teams to guarantee work efficiency, communication fluency and achievement of objectives.…
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Stakeholder Engagement

Stakeholder Engagement

Services, Uncategorized
[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget] We are in the age of distrust and with an overload of information that requires companies to manage their reputation to enable their businesses. Managing stakeholders and engagement requires time and structure. Based on our clients' business objectives and knowledge of the environment, we work on their risk agenda and build the stakeholder map that allows them to have a comprehensive strategy to strengthen their reputation. We define the desired positioning and design the communication and engagement plan that allows our clients to achieve trustworthy connection with their key audiences, making them relevant and respected by their stakeholders, and thus contributing to the sustainability of their businesses. Based on ethics and transparency, we develop the narrative and storytelling that brings together the stakeholder engagement plan of our clients…
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Crisis Management

Crisis Management

Services, Uncategorized
[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget] Companies, regardless of their size, are exposed to risks and 80% of these risks are foreseeable. Preparing to manage them is a responsibility, and every day there is more awareness in the matter. In crisis situations, the public observes and judges how the company and its members react, to decide whether to support or attack the brand. A company´s behavior during a crisis must be coherent and consistent with its values and its positioning. Therefore, we work with our clients in the various stages of the process: We offer an integral and global vision for risk mapping and guidelines to mitigate them. By, understanding the context, a multisectoral experience and considering the objectives of our clients, we can define successful and opportune strategies. We seek to strengthen business…
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